Athens, January 17, 2024 Few days ago, Metaxia Deligiorgi became a part of the Cabtivo team, taking the helm of the sales department.
Metaxia Deligiorgi, with extensive experience in advertising sales for content publishers, digital agencies, and e-commerce, has assumed the role of leading sales for the emerging DOOH network, Cabtivo. Her responsibilities include expanding sales to advertising companies and direct clients. She states, “New year, new responsibilities, new challenges. I am excited about this move and the unique opportunity to contribute to the growth of such a promising new platform with 100% Greek DNA.”
Nicholas Nikolaou, Co-Founder & CEO of Cabtivo, stated, “We are truly delighted about this new collaboration with Metaxia. She joins us at a critical moment. We are confident that with her experience, she will contribute significantly to the development and achievement of our goals for the new year. She is an experienced sales executive who will play a substantial role in advancing our project.”
Cabtivo already boasts over 200 installed smart screens in taxis in Athens and Thessaloniki, with a projection of reaching 500 by the beginning of the summer season. The advertising spots and content displayed in the partnered vehicles are distributed to passengers through proprietary software developed by Cabtivo’s Tech team, using various targeting methods, including real-time geo-targeting.
