Cabtivo has won the Gold Award at the Digital Media Awards 2024 in the category of “Innovative Services to Advertisers.” This award confirms the market’s trust and Cabtivo’s leading position in innovation and providing groundbreaking services, as the first and only in-car Digital Out of Home Network in Greece.
This distinction results from global innovation at the product level, as both content and advertisements are displayed using geofence targeting based on the vehicle’s location. The collaboration with the American DOOH technology company Vistar Media, which enables programmatic advertising in taxis from all major DSPs (DV360, The TradeDesk, etc.), makes Cabtivo a pioneer in the industry in Europe. The recent integration with GR Exchange, announced just last week at the Programmatic Conference 2024, is yet another innovation. It allows advertisers to purchase Cabtivo traffic with a click and receive comprehensive reporting through the GR Exchange platform.
Cabtivo extends heartfelt thanks to the judging panel and all partners for their unwavering support. The company continues to evolve its services to better serve advertisers and enhance the experience for passengers and partner drivers.
For more information, visit www.cabtivo.com
Contact Email: welisten@cabtivo.com
