The collaboration between Cabtivo, the new Digital out of home network, and the organization “The Smile of the Child” has begun a few days ago.
Specifically, Amber Alert & Kid Missing Alert messages are displayed in a very direct manner and using geolocation, when they arise.
Sol Saltiel, co-founder of Cabtivo, stated: “We are really excited about this collaboration. With our proprietary software, we will distribute the messages in real time, in the form of video and/or full screen banner in areas of interest, and we hope to substantially help in the effort that ‘The Smile of the Child’ is making in the search for missing children and adults.”
Mr. Kostas Giannopoulos, President of the organization “The Smile of the Child,” commented on the collaboration: “Our collaboration with Cabtivo, and the display of Amber and Missing Alerts on Cabtivo’s screens inside Uber taxis, pleases us greatly, as it will contribute significantly to our effort to promptly locate every missing child.
Cabtivo joins forces with “The Smile of the Child” and gives all its customers the opportunity to participate in this huge effort, which now involves more than 160 entities in our country.
Ms. Eirini Rizopoulou, Social Worker and Coordinator of the National Center for Missing Minors and Adults of the organization “The Smile of the Child,” noted: “Firstly, we are particularly pleased with our new collaboration with Cabtivo, as it will help in the difficult task of the Organization for the immediate public notification. ‘The Smile of the Child’ has been continuously informing in every possible way about child disappearances for 28 years now, and has significantly contributed to the finding of both children and adults.”
Cabtivo currently counts over 200 screens placed in Uber taxis and individually, in Athens and Thessaloniki, with a projection of 500 taxis by the beginning of summer. The messages displayed in the collaborating vehicles today, already reach about 180,000 passengers every month, while the proprietary software it possesses displays content and advertisements in multiple targeting ways.
For more information, visit www.cabtivo.com or send an email to Metaxia Deligiorgi at metaxia@cabtivo.com.
