WHY TAXIS

High visibility: Taxis are a ubiquitous presence in cities, and their digital displays can attract the attention of passengers as well as passersby on the street, making them a highly visible advertising platform.

Targeted advertising: Since the displays are placed inside taxis, they can be used to deliver targeted advertising to a captive audience based on factors such as their destination, time and day of the week, demographics and preferences*.

Cost-effective: Advertising on taxis can be more cost-effective than other forms of outdoor advertising, such as billboards or bus stop ads, as the taxi display network can reach a large audience with a lower CPV.

Real-time updates: The network can be updated in real-time, allowing for the delivery of relevant and up-to-date advertising content to passengers. This can be particularly useful for promoting time-sensitive offers or events.

Interactive capabilities: The digital displays can be equipped with interactive capabilities such as QR codes, allowing passengers to engage with advertising content in a more meaningful way.

Data-driven insights: The back-end technology used to manage the display network can collect valuable data on passenger behavior and engagement, which can be used to optimize advertising campaigns and provide insights into customer preferences. *

Non-intrusive: Unlike other forms of advertising, such as pop-up ads or interruptive video ads, the display network in taxis is non-intrusive and can provide a more seamless and natural advertising experience for passengers.

*Applies in certain markets